Property marketing is not easy, but once the transaction deals the results are very tempting. The challenge in property marketing is quite a sweat because the market share is specific. So, you have to be good at seeing the potential market.
In addition, the country’s economic factors also affect it. If the economy is in a downturn, people will tend to save their money. This condition makes it difficult for those who do business on the property.
Property Business Prospect
The need for boards is the primary need of every human being. Humans will find it difficult to survive if these needs cannot be met.
This reason, this need is very much the same as the need for clothing and food.
The need for the board is not only in the form of a house, but also must have equipment in it. Such as toiletries, cupboards, cooking utensils, furniture, and others.
With so many types of housing needs that must be met, this business is also as profitable as clothing and food.
Today, people are competing to upgrade the equipment in their homes.
Because like human nature will never be satisfied.
You can make this a field for you to open a property business. You can offer your products to customers with good quality too.
The benefits that you will get in this property business will certainly be very large. Especially if you manage the property of luxury goods such as sports cars and others.
Well, for that you need to pay attention to ways and techniques so that buyers are interested in your business.
What is Property Marketing?
Marketing property consists of two words, namely marketing and property. In a sense, property marketing is a marketing activity that focuses on a more specific business niche, namely in the form of housing or other forms of construction.
Property marketing is an activity to introduce and market board products, such as:
- Soil
- House
- shop
Or it can be in the form of any similar product to potential consumers.
Property marketing is also a technique or method used by a person or group to publish and disseminate information related to buildings.
Property Marketing Work System
Property marketing provides services to consumers from before until the transaction is completed.
Furthermore, property marketing carries out marketing and product introductions to potential consumers by canvassing, flyering, posting advertisements on the internet, to leaving a personal contact trail on social media.
Property marketing also carries out administrative activities, marketing activities, making weekly reports, and daily activities.
In addition, property marketing is also responsible for following up on the database of prospective tenants and providing after-sales services to increase customer satisfaction.
Main Tasks in Property Marketing
In property marketing there are four divisions, namely:
- Real estate agent
- Broker
- Flipper
- Sales
Each of these divisions has different tasks, but all of them are still tied to property marketing activities.
Regarding the tasks of the four sections, the following is a detailed explanation of the job desk.
Property Agent
- Create a contact list of sellers and buyers
- Mediating between buyers and sellers
- Guiding the meeting between buyers and sellers until the transaction process occurs
- Provide information related to market prices and property conditions to buyers
- List properties according to price, location, and other specifications
- Determine the market price by comparing the same type of property in other areas
Broker
- Become a bridge between investors and property sellers
- Prepare the documents required by the buyer for the property being sold
- Offer buyers the best property listings
- Promoting property both through advertisements and holding open houses
- Negotiating with buyers
Flipper
- Buy a property but resell it in no time
- Up to date related to property trends in the community
- Intensively market the property so that it sells quickly
Sales
- Selling property products according to the targets set by the company
- Looking for target property buyers
- Doing sales data recap
Effective Ways to Market Property
The following is a powerful way for marketing or marketing property.
Incessantly Promote
Property products, and efforts to promote here and there are very necessary. Because prospective buyers need descriptions of your property products.
For example, elite housing. You can put pictures that are approximately the same as the concept that will become later.
So that consumers will be more interested and want the product. Although this method requires a lot of time and money.
Take advantage of events
You can also hold your special exhibition about your products in big malls so that potential buyers will come and be interested in your products.
Make the event design as good as possible so that your stand or event looks more attractive.
Using Direct Selling
Direct selling is a method of selling certain goods and/or services to consumers face-to-face.
This process may occur outside the location of the marketing network managed by the Business Partner.
Generally, representatives who do direct selling work are based on sales commissions, sales bonuses, and reasonable membership fees.
Face-to-face with buyers directly provides several advantages in the marketing process, especially in terms of proximity to potential customers.
So that the trust that arises in consumers will be even greater and your products can be sold quickly.
What you need to pay attention to in direct selling is interpersonal relationship skills so that potential buyers feel warm, and comfortable and don’t feel clumsy or stiff during the process of closing.
Implementing the Referral System
The referral system or word-of-mouth system is a promotional system that can be said to be very powerful to add customers.
For example, suppose I am an entrepreneur in the elite housing sector. Then I will give one house bonus to consumers who manage to offer at least 5 people to their friends.
This method is very effective because usually, promotions from friends or relatives will be more trusted than promotions for your own company.