A digital or online catalog is a great way to reach new customers and build an audience that you can then sell to. You can create an interactive digital catalog with a digital catalog maker.
If you’re not using a digital catalog, it’s time to get one. It lets you:
- Promote your business and brand
- Connect with customers and prospects on multiple platforms (such as Facebook, Twitter, and Instagram)
- Connect with your customers after the sale and even upsell them on related products or services
- Send targeted emails and other messages to your customers based on their purchase history
6 things you should consider when creating your interactive digital catalog:
- Use a search function that is robust and allows users to find specific items quickly.
- Include category pages so customers can see all the items within a particular category at once.
- Allow users to share your catalog on social media channels with a single click.
- Place the ‘add to cart’ and ‘buy now’ buttons above the fold so that customers won’t find it any difficulty to find them.
- Allow users to sort products by any attribute, including price, brand name, or category name (this will let them narrow down their searches even further).
- Allow users to put reviews on your product pages so that other customers can find it helpful.
Factors that can aid you in choosing the best digital catalog software:
Many factors can help you choose the right catalog software, but here we will focus on the most important ones.
The first and most important factor is the ability of your software to provide information on its own. This means that your online catalog should be able to generate additional information about your products. For example, it should be able to provide information about the product itself and its price or other details.
The second factor is how easy it is to use the software. This includes things like finding products quickly and using them effectively. It also includes having an easy way to enter new data into your database.
The third factor is whether or not there are any extra features available with your electronic catalog software that might make it easier for people to find what they need in an efficient manner. This could include things like a customer database system, customer reports, or even customer loyalty programs that give special discounts based on past purchases from certain companies or stores.
Next, think about whether or not you need a hosted or self-hosted solution because each one has its own advantages and disadvantages. Hosted solutions provide much more flexibility while self-hosted solutions don’t require any additional costs but they have fewer features than hosted solutions do.
Finally, consider the pricing of the software you are going to purchase. Make sure the software is reasonably priced and won’t break the bank.
The bottom line
The need for an online catalog is a sign that your business is growing. You have more customers than you can handle, and they’re coming in faster than you can process them.
An interactive digital catalog will help you handle this influx of new customers. It gives your customers the ability to search your product line by category, price point, and even color. It also gives them the ability to click through to any product page in your store, as well as view images and details about each item.
Further, it is an ideal tool for small businesses because it lets you show off your products and services in a way that’s easy for potential customers to understand. Plus, it lets them easily find what they need.